Public and International Relations Directorate

Dilla University Public and International Relations Directorate raise awareness and enhance understanding of the University, internally and externally. We bring to light stories that showcase our faculty, staff and students, connect the university with its many communities and advocate for the University as we advance our promise of uplifting the whole community.

The directorate works across the university to develop and execute strategies and initiatives that will advance the university's reputation, build productive relationships and help accrue essential public resources at one of East Africa’s top ten universities.

DU Public and International Relations Directorate was established in April 2010 under the Office of the President office because the visual and verbal images DU presents to off-campus audiences are important to the university’s success. It was due to the institutional transformation within the DU and rapid changes in communications methods and technologies as well as continuing concern about representing the university consistently and accurately, the public and international relation Office is established. The Communications is now an inevitable wing of the university which governs university publications as well as advertising, photos and videos, and other forms of communications representing the university to broad audiences. A coordinated approach to presenting a consistent and accurate picture or image of the university was and is considered to be of significant benefit as the university presents itself to its publics, including alumni, donors, legislators, parents, prospective students and employees, taxpayers and others. The Office is policy is meant to better insure that communications representing the university is of high quality, present DU consistently and accurately, and meet the requirements expected of a public institution.

Areas of responsibility

Public and International Relations Directorate has the responsibility to enhance communication flow among diverse university’s public, both inside and outside, to build informed support for DU’s engagements, develop and communicate messages to target audiences, crisis management schemes, and protect and advance the institutional image. Communications Office, therefore, drives communication strategies and implementations to support DU’s bid to become a recognized flagship university.

Institutional Strategic Communications Planning

To develop proactive, integrated and coordinated institutional strategic communications plans that advance the university’s overall reputation as well as specific university strategic priorities and initiatives.

 We strive for excellence in strategic communications by ensuring alignment, consistency and creativity in institutional key messaging, story-telling and advocacy.

Internal Communications

To ensure that the university’s community of faculty, staff and students has the information and opportunities they need to participate in the development and everyday life of the institution.

 We strive to demystify the DU’s decision-making and governance processes through timely, clear and consistent communication efforts with the internal community.

We also promote opportunities and events that allow internal community members to connect and engage with one another both in person and online.

Issues Management and Crisis Communications

To protect and enhance the local, national and international reputation of Dilla University through timely, effective identification and management of reputational risks and issues, as well as through efficient and consistent communications leadership in periods of crisis and emergency.

We strive to foresee and to react to potential reputational risks, emergencies and crises with timely, clear and consistent messaging that reflects and re-affirms the university’s brand, values, vision and strategic goals.

Social Media

To create awareness, advance the reputation of the University and widen the audience locally, nationally and internationally through meaningful, strategic and consistent engagement on social media.

We strive to foster relationships and intentional collaboration with internal partners and stakeholders—to bring others into the university experience through storytelling and engagement across multiple social media platforms that will help to create active, third-party advocates and ambassadors for the University

Our social media link www.facebook.Dilla University

Accountability: The Public and International Relations Directorate is accountable to the President’s Office.


Director: Tamirat Beyene (PhD)

Main Campus, Around multipurpose hall
Main Phone:

  • +251461310001
  • +251935887642